Visual Modernization

Updated the visual identity with a cleaner, more contemporary design aligned with the brand’s energy and health concept.

Flavor Highlight

Use of vibrant colors and graphic elements that allow immediate identification of strawberry and pineapple flavors.

Functionality and Appeal

Packaging designed to be practical and attractive, ensuring a better experience for active consumers.

The packaging redesign not only modernized the products’ visual identity but also reinforced Zumub’s perception of quality and innovation in the energy supplement market. This new visual communication made the packaging more attractive and functional, helping consumers easily choose between the strawberry and pineapple flavors.

To complement this visual evolution, a social media strategy was developed to boost the brand’s reach and engagement with its target audience. Through impactful visual content and careful planning, the project aims to strengthen Zumub’s digital presence, creating a closer and more dynamic connection with its consumers.

Impactful Visual Content

Creation of dynamic pieces that capture attention and clearly convey the benefits of the energy gels.

Strategic Planning

Development of a posting calendar focused on engagement and brand strengthening in the digital space.

Audience Engagement

Production of content that encourages interaction and expands Zumub’s social media reach.