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01. Research
We explored trends in children’s clothing, colors that spark imagination, and shapes that are both fun and functional. Understanding parents’ and kids’ needs was key.
Item No.
02. Design
We developed a brand identity with soft curves, bright tones, and friendly typography to reflect the joy and lightness of the collection.
Item No.
03. Develop
We applied the visual identity across clothing tags, packaging, and digital touchpoints, creating a consistent and memorable brand experience.
Mininuvem was born from the desire to bring softness, joy, and imagination into the world of children’s fashion. More than just a clothing brand, it aimed to create a visual universe where little ones could feel seen, inspired, and comfortable to be exactly who they are.
From the very beginning, our mission was to develop a brand that spoke not only to children but also to the parents who value design, comfort, and playful aesthetics. We started by identifying the emotional connections people have with childhood — simplicity, curiosity, warmth — and translated those feelings into a cohesive and charming identity.
The name “Mininuvem” (Portuguese for “little cloud”) became the starting point for everything. It evoked lightness, softness, and a dreamlike quality that guided every creative decision, from color palette to typography to tone of voice.
Our process involved building a brand that felt both magical and grounded — joyful, but not chaotic; colorful, but still elegant. The visual identity was applied across the full range of brand materials, including clothing tags, packaging, social media assets, and more. Every touchpoint was designed to reflect the brand’s essence: delicate, uplifting, and delightfully imaginative.
Mininuvem is a brand that invites the childlike wonder back into everyday life — one outfit at a time.
